The "GenitoSensory Analyzer"
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The "GenitoSensory Analyzer" |
Producer, Director, Editor, Camera: Liz Canner
Executive Producers: Marc Weiss and Chicken and Egg Pictures with Julie Parker Benello, Wendy Ettinger, Judith Helfand
Editors: Liz Canner, Sandra Christie, and Jeremiah Zagar
Running Time: 79 minutes. Color and Black & White
Completed: Spring 2009
World premiere: HotDocs, Toronto, May 2 & 5, 2009.
Agent: Annie Roney, Roco Films International (contact annie@rocofilms.com)
"The corporate sponsored creation of a disease is not a new phenomenon, but the making of Female Sexual Dysfunction is the freshest, clearest example we have."
- R. Moynihan, British Medical Journal, 2003;326:45-47
Filmmaker Liz Canner takes a job editing erotic videos for a drug trial for a pharmaceutical company. Her employer is developing what they hope will be the first Viagra-type drug for women that wins FDA approval to treat a new disease: Female Sexual Dysfunction (FSD). Suspecting that her employer, along with a cadre of other drug companies, might be trying to take advantage of women (and potentially endanger their health) in pursuit of billion dollar profits, Liz picks up her video camera and starts to film them. Orgasm Inc. is a humorous and sobering look inside the medical industry and the marketing campaigns that are literally and figuratively reshaping our everyday lives around health, illness, desire... and that ultimate moment: orgasm.
